THE ART OF PUBLICITY

This would be extremely useful for those who work with the marketing and publicity units of banks, organisations, churches and fellowships.

What is Publicity?

Publicity is gotten from the word ‘Public’.

Publicity is any activity that is done and designed to increase awareness in something or somebody. It could also be designed as personal branding to gain more exposure and essentially, more public awareness. Publicity takes you from the unknown to become known.

What are different means of publicity?

·         Mouth to Mouth

·         Paper based – cards, posters, banners, brochures, newsletters etc

·         Electronic (static) – television adverts, radio jingles, etc

·         Mobile Media – a procession,

·         Internet based – blogs, Facebook, Twitter etc

How to create a Publicity Plan?

Koye's Blog: A Tribute to My Mother at 50

Koye's Blog: A Tribute to My Mother at 50: My mom was 50 yesterday, and I wrote her the following for her birthday... Please read, and comment if you like what you see... I remem...

THE MUSTARD SEED FAITH

“You didn't have enough faith," Jesus told them. “I assure you, even if you had faith as small as a mustard seed you could say to this mountain, ‘Move from here to there,' and it would move. Nothing would be impossible."         Matt. 17:20 (NLT)

When Jesus talked about the seed of mustard as a level of faith, He wasn’t talking more about the littleness of the seed than He was talking literally about a mountain. Instead, He was making an analogy of the size of the plant to which the mustard seed grows to when it is planted.

CULTIVATING A HEALTHY LIFESTYLE

What comes to your mind when you think of taking risks with your life – driving recklessly, accidents, smoking? These are certainly risky but do not in reality pose enough risk as some of the ‘harmless’ habits or everyday behaviours which in itself might not look a risk but in accumulated amounts, are the leading causes of death in the world. This could include but not limited to unbalanced nutrition, a lack of physical exercise, sleep deprivation, stress build-up et al. Sounds familiar? Yeah, probably part of the reasons why the life expectancy of Nigeria is far lower than that of other developing nations. However, developing a healthy life is a choice we have to make. Share with me this quote from Benjamin Disraeli, former British Prime Minister in the 19^thcentury:

“The health of the people is really the foundation upon which all their happiness and all their powers as a State depend.”

In this age of alcohol addictions, fast foods, obesity, the rat race and various kinds of environmental pollution, developing this culture, though difficult, could be easier only if you would EAT, PLAY, RELAX and BALANCE. Yes, it’s that simple.

EAT – build up good energy

To get a better understanding of how our food affects our health, think about the human body as a machine and the food as the fuel. The old adage, you are what you eat, still rings true.The truth is that most of us don't get the "fuel" we need each day to maintain our bodies. We either eat too much of the foods that cause our bodies to give out quickly or don't drink enough fluids to stay properly hydrated.

§ If you eat a variety of foods in the recommended amount throughout the day, you will ensure that your body is getting the food it needs to stay healthy. Everyone can recite

I DO BELIEVE I AM A WRITER

I do believe I am a writer. I probably have been in this writing business as far back as my late primary school days. I remember how I would take my school’s magazine and write out all the articles and featured presentations on the magazine into my notebook. You would almost have thought I wanted to infringe on my school’s copyright and produce exactly the same stuffs in my own magazine as were featured in my primary school’s magazine.

Anyway, it will be probably more right to infer that my interest in writing was kindled during that period. I most likely didn’t start writing anything then. It’s occurring to me now that I was more interested in improving my writing aesthetics than in writing articles. I really had a bad handwriting in those days.

In my secondary school days, precisely in September 2000, I met Uncle Seyi Akinyoyenu, he is my mum’s younger cousin, which makes him my cousin too. And then I stumbled on his diary

BURNT YAM

I saw this lovely write-up and knew I had to share with you...
When I was a kid, my Mum liked to make food for dinner every now & then.
I remember one night in particular when she made dinner after a long, hard day at work.
On that evening so long ago, my Mum placed a plate of stew and extremely burnt yam in front of my dad.
I remember waiting to see if anyone noticed! Yet, all my dad did was reach for his yam, smiled at my Mum and asked me how my day was at school.
I don't remember what I told him that night, but I do remember hearing my Mum apologize to my dad for burning the yam. I'll never forget what he said: "Honey, I love burnt yam."
Later that night, I went to kiss

Lifestyle

A man was being tailgated by a stressed out woman on a busy boulevard. Suddenly, the light turned yellow, just in front of him. He did the right thing, stopping at the crosswalk, even though he could have beaten the red light by accelerating through the intersection.

The tailgating woman was furious and honked her horn, screaming in frustration as she missed her chance to get through the intersection, dropping her cell phone and makeup.

As she was still in mid-rant, she heard a tap on her window and looked up into the face of a very serious police officer

Secret to a Happy Married Life:

I once asked my friend, "What is the secret behind your happy married life?"
He replied, "You should share responsibilities with due love, and respect to each other. Then absolutely there will be no problems.”

I asked, “Can you explain?” He said, “In my house, I take decisions o " I asked, "Can you explain?" He said, "In my house, I take decisions on bigger issues whereas my wife decides on smaller issues. We do not interfere in each other's decisions." . .
Still not convinced, I asked me him to give me some examples. .
. He said, "Smaller issues like how many kids to have, the neighborhood to live, which car we should buy, how much money to save, who, when and where to visit, which sofa, cooker, refrigerator to buy, monthly expenses, whether to keep a maid or not, where to go for holidays, whose mum we should visit etc, etc, are decided by my wife. I just agree to it.
" I then asked, "So then what is your role?" ." I asked, "Can you explain?" He said, "In my house, I take decisions on bigger issues whereas my wife decides on smaller issues. We do not interfere in each other's decisions." . .
Still not convinced, I asked me him to give me some examples. .
. He said, "Smaller issues like how many kids to have, the neighborhood to live, which car we should buy, how much money to save, who, when and where to visit, which sofa, cooker, refrigerator to buy, monthly expenses, whether to keep a maid or not, where to go for holidays, whose mum we should visit etc, etc, are decided by my wife. I just agree to it.
" I then asked, "So then what is your role?" . " I asked, "Can you explain?" He said, "In my house, I take decisions on bigger issues whereas my wife decides on smaller issues. We do not interfere in each other's decisions." . .
Still not convinced, I asked me him to give me some examples. .
. He said, "Smaller issues like how many kids to have, the neighborhood to live, which car we should buy, how much money to save, who, when and where to visit, which sofa, cooker, refrigerator to buy, monthly expenses, whether to keep a maid or not, where to go for holidays, whose mum we should visit etc, etc, are decided by my wife. I just agree to it.
" I then asked, "So then what is your role?" .
.He said, "My decisions are only for very big issues. Like whether America should attack Iran, the uranium enrichment in North Korea, whether Britain should lift sanctions against Zimbabwe, how to fully exploit Africa's economic and intellectual potential, whether Yoweri Museveni and Barack Obama should retire, whether Arsenal FC needs to buy new players or change their coach to improve their play, whether Usain Bolt should retire now-while still at his prime etc, etc. My wife never objects to any of these decisions and we live happily!"n bigger issues whereas my wife decides on smaller issues. We do not interfere in each other’s decision…”

Still not convinced, I asked him to give me some examples…

He said, “Smaller issues like how many kids to have, the neighborhood to live,